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Challenges started in infancy Traditionalists might not have cottoned on but charismatic Californian Shaun White has helped lead a global revolution that's turned children away from oakley uk mainstream sports to pursuits that are as much self expression sessions as they are dogfights.
White, who during his adventure packed 27 years has been nicknamed The Flying Tomato, The Egg, Future Boy and the Animal, is a genuine pin up boy for Generation Now, the custodians of Twitter, Facebook, Instagram, interactive video games, hip hop, cage fighting and the future. As a two time gold medallist White has conquered the winter Olympics as a snowboarder. His combined tally of 15 oakley inmate sunglasses golds as both a snowboarder and skateboarder proves he put the X factor in the X Games, an adrenaline charged sports festival, which, since its formation in 1995, has been a big ticket item for ESPN. It's the arena where White has captivated young fans and most likely frightened their parents as Tony Hawk unfurled his 900 in skateboarding, Travis Pastrana double flipped in freestyle motor cross and snowboarder Torstein Horgmo triple flipped. Unlike the pioneering days of his sports, the 1970s, where people tuned in to see if the participants would splatter, today's audience watch for grace and grunt, skill and the sublime. ''In the very beginning it had a daredevil type look,'' White said. ''It was like 'Watch this event because they might hurt themselves'. Yeah, it was the shock and awe [rather than] realising the factual reasons of why a guy is winning; the names of tricks; acknowledging the work needed to get there and that [the athlete] has a coach or trainer.'' When he took time out from training at his base deep in Australia's Snowy Mountains where he's been preparing for next year's Winter Olympics in Russia he referred to ''legitimacy'' when he spoke about his achievements and the growth of skate and snowboarding from after school hobbies to lucrative careers. ''It's taken a long time for us to get to where we're at now,'' he said. ''I had a strong standing when I was younger that I wouldn't do certain things. Whenever I went on a TV talk show they wanted some sort of a stunt and would ask 'Can you come flying through the crowd and jump on the stage?' I'd say 'No' every time. I said I'd walk on set like every other guest, tell some great stories about the sport and walk off because I thought it was respectful for my sport and myself.'' White's portfolio notes he's had a sponsor since he was seven. He has relationships with global brands, including Oakley sunglasses. It's likely a youngster you know plays the Shaun White Snowboarding video game and they've also probably watched the movies he's starred in and will soon be listening to the album his band Bad Things recently released. Perhaps the greatest ''up you'' to the people who suggested he ''do something'' with his life came when Forbes magazine estimated he made $9 million from oakley cap his endorsements in 2008. ''The sport of snowboarding is so new it's gaining popularity and momentum because the generations have changed,'' he said. ''Being accepted into the Olympics changed lots of things. When I was a kid I couldn't get help with my schooling because they said my sport wasn't legitimate. It wasn't tennis, wasn't horseback riding, so I had to go elsewhere.'' Like any sports hero, White inspires his followers by defying the kind of odds that were stacked against him. Before he was one he needed two open heart operations. ''Throughout my life whenever I've faced some sort of challenge or obstacle I've set out to shop oakley make it a mission to overcome,'' he said.
''The heart condition meant I wasn't supposed to be very athletic but here I am, very athletic. ''I've had injuries and, you know, when I was told I wouldn't be anything because I was in a sport that wasn't looked at as being much I found there was a fight in me.''.
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